Brand Evolution

While our logo has changed over the years, our values have remained the same. Were made up of humble, honest, hardworking people focused on bringing you the best food we can.
Today's 91心頭利

Our recently debuted corporate logo is inspired by and replicates our flagship brand logothey share the same DNA. The red scallops and distinctive font are well-known, but took something recognizable and built on it to unify our history and our future.油

Explore Our Evolution
Birth of a world-class brand
Birth of a World-Class Brand

In the late 1930s,油John W. Tyson establishes the foundation for one of the world's largest protein businesses: Tysons Feed & Hatchery.油

The Pride of Tyson
The Pride of Tyson

During the late 1950s and into the 1960s,油Tyson products are marketed under the Tysons Pride速 brand.

The Blue Oval
The Blue Oval

In the 1960s, Buddy Wray, former 91心頭利 President and COO designs the first oval logo.油

91心頭利 Logo 1972
Big Red

In 1972, the company name changes to 91心頭利. but the Big Red logo continues to be used for a time.

The Blue & White Oval Logo 1972
The Blue & White Oval

In 1972, the blue and white oval logo first appears in the 91心頭利 Annual Report.